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COPYRIGHT DEPOSIT. 


t 














HERE’S POWER 




I 


The faulty dear Brutus, is not in our stars. 
But in ourselves, that we are underlings. 


Here's Power 


PRACTICAL PHYSIOGNOMY 


c By > 

HARLAN E. TARBELL 

m 

and 

JOHN B. ROLLE 


Based on the 

Metaphor System 

of Colors, Numbers and Lan£ua%es 
(Harry Daniels) 


Chicago 

METAPHOR SYSTEM COLLEGE 
Publishers 



* 


COPYRIGHT. 1923 

BY 

METAPHOR SYSTEM COLLEGE 
All Rights Reserved 


MADE IN U. S. A. 



Here's Power 


AUG 11 1 923 


C1A752484 

<\\ & l 



CONTENTS 


- PAGE 

Preface . 7 

Fundamentals . 11 

Meanings of the Colors. 14 

Character Unfoldment. 17 

Round Heads and Long Heads. 22 

The Three Temperaments. 24 

The Four Sentiments. . . .. 32 

The Keynote of the “Red” Man. 37 

The Keynote of the “Green” Man. 40 

The Keynote of the “Yellow” Man. 42 

Numbers.*. 45 

Unity. 47 

Form ... 50 

Appetite. 53 

Feeling. 56 

Impression. 59 

Mobility. 62 

Destruction . 65 

Aversion. 68 

Attention. 71 

Paternity. 74 

Caution . 77 

Aggression. 80 

Protection . 82 


5 



























Contents —Continued 


page 

Defense . 84 

Reason. 87 

Analysis. 89 

Synthesis . 90 

Judgment. 91 

Intuition. 94 

Devotion . 95 

Caressing. 97 

Integrity. 98 

Industry.101 

Amity.104 

Communion .107 

Radiation.110 

Stability.113 

Dignity .116 

Laudation .119 

Sales Power.122 

In Conclusion.127 


6 

i 




















PREFACE 

HIS book has been written in answer to the 
avalanche of requests that have come to the 
authors for a simplified, practical guide to 
the reading of character as written on the face 
of man. While the number of principles discussed 
is necessarily limited, yet there are essentials par¬ 
ticularly welcomed by students who are tired of 
running around in circles blindfolded, experimenting 
in the darkness, sometimes for years, to obtain 
knowledge that can be revealed by the light of science 
in a few moments. 

One of the most important things in the world is 
a true knowledge of humans as individuals for they 
are all around us. Besides, we are humans ourselves 
and no two humans are alike. Individuals vary in 
their ways of thinking, in their actions and in their 
ways of doing things. They hold different opinions, 
likes and dislikes. That which forms happiness for 
one may mean sorrow for another, or what may be 
of absorbing interest to one man may be an utter 
bore to his neighbor. Man’s characteristics are as 
dissimilar as are those of tigers, rabbits, ostriches, 
cows and sheep. 

Few people know themselves, let alone understand¬ 
ing folks around them. The majority of husbands, 
wives, fathers, mothers, children, sisters, brothers, 
relations and friends are really strangers to one 

7 





8 


HERE’S POWER 


another, as far as true understanding goes. Is it 
any wonder that inharmony is so frequent? 

In the understanding of humans as individuals lies 
great power for you, whether you are a merchant 
prince, business man, salesman, scientist, philosopher, 
artist, actor, writer, director, doctor, lawyer, judge, 
teacher, farmer, butcher, baker, or candlestick maker. 
Whether you live on the mountain top or in the 
valley, in a hovel or in a palace, in the city or in 
the country, in a Pullman car or in a caboose, you 
can make life happier, richer and fuller by knowing 
character. 

Character analysis gives you a force, a potent 
weapon of achievement, a power to get action—to 
make things happen. You can more readily adapt 
yourself to environment, extend your personality, 
your influence, your will and your wishes. 

Reading character is an old custom dating far 
back into the ages, but scientific physiognomy is new. 
People at large imagine the interpretation of char¬ 
acter to be a mysterious art, associating it with 
Gypsies, Hindoo mind readers, clairvoyants, fortune 
tellers, Ouija boards, and street fakirs. 

To-day science enters the field and establishes a 
system of understanding that is welcomed and ap¬ 
preciated by the keen minds of substantial men and 
women. Character reading that produces results 
is not guesswork. The know-how is no longer 
shrouded in darkness. It is not a vague secret or an 
impressionistic guess. Written on the face of every 
man is a history of the events that have taken place 
in his life. The relative development of every brain 



HERE'S POWER 


9 


function and faculty stands out like a signboard. 

You can read man’s character not only as he has 
been building it through the years but you can detect 
at a glance the recent changes, and even his likes 
and dislikes as they exist at the very moment. You 
can read man without his knowledge. Such a science 
affords vast mental protection and defense. 

The most substantial foundation the authors have 
yet found in their years of research to determine the 
mental power of the human individual is the Meta¬ 
phor System of Colors, Numbers and Languages, 
designed by the eminent scientist, Harry Daniels, 
and classified in the scientific department of the U. S. 
Government. Here’s Power is based on the funda¬ 
mentals of this great system. 









FUNDAMENTALS 

An understanding of Colors, Numbers and Lan¬ 
guages as embodied in the Metaphor System is es¬ 
sential to the expert character analyst who cares 
to go beneath the surface. It is through these media 
that the Metaphor System, on whose principles this 
book is based, has reached its mighty power of life 
interpretation. 

In order to properly judge a man it is necessary 
to know his whole mental make-up, of what it is con¬ 
structed, and the characteristics involved. Since 
everything in nature is constructed according to nat¬ 
ural law, there is nothing hit-or-miss. Nothing hap¬ 
pens without a definite reason. Knowledge of the 
laws and characteristics of human construction af¬ 
fords a standard for the analyst in estimating the 
mentality of man. 

To get down to the rock bottom of human con¬ 
struction it is necessary to study vibration. Every¬ 
thing in life expresses itself by vibration. These 
vibrations are as different as the objects themselves. 
To the beginner the intricacy of vibration presents 
a mass of entanglement; but to the experienced 
analyst the complication becomes simplified by re¬ 
ducing the complex to the simple. In spite of the 
fact that every individuality has its own respective 
complex vibration, yet as each individuality is made 
up of definite proportions of simple things, just so 
can the intricate vibration of the individuality be 
dissected into its simple vibrations. A few simple 
vibrations, through change in their proportion, can 
make an endless number of complex individualities. 

As the finer vibrations in life cannot be detected 
as such for practical physiognomy, it is necessary 

11 


12 


HERE’S POWER 


to find the effects associated with them. Analysis 
shows that each vibration has a definite color; a cer¬ 
tain wave length or number; a specific expression 
or language; and each vibration seeks to express 
itself in form peculiar to itself. A knowledge of the 
various characteristics enables one to readily distin¬ 
guish one vibration from the other. By seeing a 
certain form, one can quickly check up and find the 
colors, numbers or languages used in the make-up. 
In the study of physiognomy the most practical ap¬ 
proach for the average student is through a knowl¬ 
edge of form and its relative development. But for 
reasoning and for expressional purposes it is well 
to work in terms of colors, numbers or languages. 

From the standpoint of colors the fundamental 
vibrations are easily seen by separating the sunlight 
into its color spectrum, producing violet, blue, green, 
yellow and red. A study of color from the color 
cycle shows the addition of magenta between violet 
and red. Each of these colors has a definite vibra¬ 
tion with characteristics peculiar to itself. In the 
study of life creation and growth one observes that 
material life is born from the spiritual field of blue. 
In the process of birth the blue ray becomes violet. 
Noticing still farther, one sees the coming of red and 
green, and the uniting of the two to form yellow. 
The morning sunrise tells an interesting story of 
color. 

In simplifying physiognomy the colors blue, violet 
and magenta are not used, since they are but step¬ 
ping stones to the birth and continuity of red, green 
and yellow. The latter three, expressing themselves 
as the great trinity of material life, affords the basis 
for practical character reading. 

There are two great fields in life, the unknown and 
the known. This system for practical purposes 



HERE’S POWER 


13 


draws a line between them and deals with the known 
and with those things which can be proven by ma¬ 
terial means. Therefore it assigns blue, violet and 
magenta to the metaphysical triangle which supports 
the physical. The physical triangle of red, green 
and yellow', alone is dealt with in this book. 

In analyzing these three colors we find that a red 
and a green light focused on the same spot form 
yellow. Fundamentally, then, the triangle is com¬ 
pleted as the result of a third side—yellow being 
born from the combination of red and green, repre¬ 
sentative of the male and female powers at work in 
reproduction. Red and green form a duality that is 
necessary for life expression, and were it not for this 
dual expression life would be without its variety of 
forms or contrasts. Opposing characteristics of the 
dual laws are: positive and negative, repulsion and 
attraction, electricity and magnetism, tension and 
relaxation, acids and alkalis, cold and heat, hardness 
and softness, and so on. Wherever green and red 
unite, a third power always comes into being. Green 
and red stand as dual powers separately, but when 
united the trinity of color asserts itself. The loss 
of one color means dissolution of the other two. 
This fact has vital significance in life building, 
whether from a health, business, social or educational 
standpoint. 

The illustration on the next page shows man as 
represented by the triangle of life, with Red (3) at 
the base, Green (2) perpendicular to it and Yellow 
(1) the hypothenuse. 





14 


HERE’S POWER 



MEANINGS OF THE COLORS 

Red (3, Vitality) represents construction or the 
primal energy of life. It is the vitality, the nutri¬ 
tion, the warmth, the blood stream of life. It feeds 
and supplies the needs of force (green) and intelli¬ 
gence (yellow). It is magnetic. It has static power. 
It causes structures to become circular or rounded 
and seeks to expand them. 

Green (2, Will) represents contraction, struc¬ 
ture building, tension, force, power, action, activity, 
protection. It is the universal battery. It has 
kinetic power. It is cooling. No matter how much 
vitality and blood a man might have it would be 
of no use unless applied to structure. Green causes 
structures to become square or angular and seeks 
to solidify them through the power of contraction. 

Yellow (1, Intellect) represents evolution, mind 
and intelligence. It is the light that illuminates for 
understanding. It is the guide, the interpreter, the 
planner, the arranger. Red gives the blood supply, 
green makes the structures, but yellow determines 





HERE’S POWER 


15 


arrangement of the structure and their intelligence 
of activity. Utilizing a locomotive as a comparison; 
red represents the coal and fire in the engine, green 
the steam and structure of the engine, and yellow 
gives the power of guidance and intelligence of usage 
through the design and plan of the engine. Yellow 
puts quality, refinement, and intelligent operation 
in structure and seeks to beautify. 

All that man has been, is, or ever will be depends 
on life (red), action (green), and intelligence 
(yellow) born of the experience of life in action. 
Balance between the three colors brings harmony, 
health, power and happiness. A lack of balance or 
impairment results in disharmony, sickness, weakness 
and unhappiness. If life is not all that you want 
it to be, study carefully, after you have read this 
book, in which color vibration you are deficient, then 
develop it. No two beings require exactly the same 
proportions of color vibration. Each has individual 
needs. What would be too much for one would be 
insufficient for another. Each of us has a triangle 
of different proportions. But each of us must keep 
within a certain proportion or depend on someone 
from the outside to supply the deficiency. Depend¬ 
ing on external help weakens the power to stand 
alone. 

Around the triangle of man is his circle of en¬ 
vironment. Every individual stands in the center of 
his own particular environment or universe, and can 
be conscious only of such things as are within his 
horizon. All his calculations, measurements and esti¬ 
mates of past, present, and future are made upon the 
things within that circle, and they are made from the 
center of the circle; because man is necessarily at the 
center always of his individual environment. Since 
no two individuals are identical, no two circles can 



16 


HERE’S POWER 


\ 


have a common center. This eternal fact has given 
rise to the truism “There is more than one side to 
every question.” It means simply that no two indi¬ 
viduals can have identical viewpoints. 

The circle of the diagram is the world that man 
lives in—that is to say, as much of the world as he 
is conscious of; his environment. It is this environ¬ 
ment that supplies man with everything that he needs 
to sustain his triangle of vitality, will and intellect. 

Each man’s standards are governed according to 
the proportions of his triangle of life. Man in evo- 
‘ lution measures the past, calculates the present and 
estimates the future. He is the scale of evolution. 
Since he measures, calculates and estimates accord¬ 
ing to the proportions of his triangle of life, we may 
say that the triangle represents the scale of evo¬ 
lution. 

Language need not be discussed, as the names of 
the various divisions and their characteristics, as 
described in the book, are told in language. 

Numbers will be dealt with a little farther on. 




HERE’S POWER 17 



. CHARACTER UNFOLDMENT 


In studying character it is important to bear in 
mind always the great differences between the mental 
powers of infancy, childhood, early adulthood and 
maturity. Ripened character grows from the ex¬ 
perience of years and does not come over night. 

When baby is born into the world he has a blank 
mind, whose every impression will be a result of per¬ 
sonal experience, and his character will depend upon 
his environment just as the nature of a phonograph 
record depends upon the sound waves to which it is 
subjected. 









18 


HERE’S POWER 


True, he inherits potentialities in the brain—func¬ 
tions, faculties and subfaculties that come from his 
ancestors—but all he will really know of the world 
about him will be gained through personal experi¬ 
ence, and his inherited potentialities will flourish and 
ripen, or wither and die, according to his future en¬ 
vironment. 

Just as environment moulds the development of in¬ 
herited tendencies, so does heredity modify a person’s 
reaction to a given environment. Frighten a lion 
and he will respond like a lion. Frighten a sheep 
and he will react in the manner of a sheep. 

So we see that heredity and environment both play 
their parts in the unfolding of character. Each 
will influence the other, and neither is all-powerful. 
There are as many variations as there are people in 
the world. No two characters develop in just the 
same way or at just the same speed. The relative 
development arising from the relationship of en¬ 
vironment and heredity should be duly noted before 
passing judgment in character analysis. 

Age in years may mean much or it may mean 
little. A man of forty may have less maturity of 
character than another of twenty. Some people 
never grow up mentally, while others are surpris¬ 
ingly mature at adolescence. The former remain 
throughout life dependent on the thoughts, guidance 
and protection of others. 

Necessity is what brings out the best in man. The 
need for solving the mysteries and overcoming the 
obstacles of life tends to make a rich, well developed 
mentality. Responsibility evokes our highest qual¬ 
ities. It is every man’s duty to make himself a 
master by assuming responsibility. 

The child who is allowed always to sleep on a bed 



HERE’S POWER 


19 


of rose petals, who is surrounded by every com¬ 
fort and indulgence that money can buy, who is 
pampered and catered to instead of being required 
to earn what he gets, is cruelly handicapped by his 
well-meaning parents, for he comes to rely entirely 
on fortunate circumstances and not on himself. Life 
looks so easy for him. But he has power only as 
long as others will respond. Caught in an emer¬ 
gency where he can save himself only by independent 
thought and action, he is lost. 

In infancy and early childhood we were interested 
chiefly in getting enough to eat and drink, in hav¬ 
ing plenty of sleep, and in amusement and play. We 
let our parents assume the responsibilities of pro¬ 
tection. Our future life was a fairyland of glitter¬ 
ing possibilities. Our imagination had free reign, 
and nothing seemed impossible. 

But for most of us there came a time when stub¬ 
born facts stared us in the face. We ran against 
stone walls wherein there were no hidden doors that 
yielded to magic words. We found that the walls 
of real life had to be surmounted or battered down 
if we were to get past the barriers. So, if we were 
wise, we began to prepare ourselves for the fight. 
If we were not we either yelled for help or else sat 
down and wept. 

When man realizes that outside aid is not always 
dependable and that he must rely primarily on his 
own resources if he is going to succeed, he begins to 
profit by experience. He begins to defend himself 
and to act according to his knowledge of realities. 
He has been misled by second-hand information. 
Now he wants facts. He looks for a solid founda¬ 
tion on which to place his feet. 

Caution becomes one of his great defenses. He 



20 


HERE’S POWER 


used to believe in everything and everybody, but his 
so-called authorities have led him astray so often 
that now his middle name is Doubting Thomas. He 
looks on the dark side of things, and he believes that 
nothing is good until its virtue is abundantly proven 
in a tangible way. He demands material proof of 
everything. 

In his impressionable days he judged by appear¬ 
ances and he followed the crowd. But now he has 
learned to look beneath the top layer in the barrel, 
and experience has taught him that every crowd has 
its pickpockets. Having been disillusionized himself, 
he becomes indifferent to the opinions of others, and 
realizes that for his own protection his greatest need 
is power. 

But now, after having withdrawn into his shell 
for a time, it dawns upon him that he has not solved 
the great mystery of life. He is avoiding the bad 
but he is missing the good. So he starts reasoning, 
seeking the whys and the wherefores. He becomes a 
self-investigator in search for the truth. It is at 
this point that he discovers that nothing is wholly 
good or wholly bad. So he begins sifting the wheat 
from the chaff in order to use that which is worth 
while and discard that which is not. 

Here we have the evolutionist. He has become the 
creator, the planner, the inventor, the reconstruction¬ 
ist, who abandons the old as fast as he can devise 
something better to take its place. He finds that his 
ideals are growing steadily higher. But no matter 
how fast he climbs, his ideals are still beyond his 
reach. He is striving for perfection. He realizes 
that there is something higher than physical comfort 
or the pow r er of force. It is wisdom. 

Every past experience has been a stepping stone 



HERE’S POWER 


21 


to truth. And as he grows in wisdom he grows in 
humility. For the more he learns, the more he real¬ 
izes the infinity of what is still to be learned. The 
narrower that a man’s circle of vision is, the greater 
he thinks himself. As the circle widens the perspec¬ 
tive changes. This man’s vision has become so broad 
that he sees himself as only a tiny atom in God’s 
great cosmic plan. He is getting close to the answer 
of life’s riddle. He is on the threshold of true 
greatness. 

He has worshipped in turn at the altars of love, 
force and wisdom as he climbed the mountain of life. 
Now he is near the topmost crest, and he turns and 
looks back on the valley below, where most of his 
erstwhile companions are still judging by appear¬ 
ances and following the crowd; where some are ruling 
by force, and where a few are still striving for knowl¬ 
edge. 

Suddenly he hears a wild cry for help from the 
multitudes in the valley below, who are caught in a 
crisis which they cannot understand and from which 
they see no escape. They need a leader, and there is 
none amongst them who can lead. From the high po¬ 
sition that he has obtained he sees in a flash what 
needs to be done. He jumps into the emergency and 
does it, leading the multitude with the combined love, 
force and wisdom of a master. 

The great men of history did not just “happen.” 
Every one of them had lived, learned and suffered. 
Every one went through, in one manner or another, 
the stages just described, so that he was prepared 
when the emergency arose. There is no other road 
to mastership. 

When you have acquired a working knowledge of 
the contents of this book, turn back and read this 



22 


HERE’S POWER 


chapter again. It will have a new and deeper sig¬ 
nificance. 

First he didn't know , and he didn't know that he 
didn't know. 

Then he didn't know , hut he knew that he didn't 
know. 

Later he knew , hut he didn't know that he knew. 

At last he knew , and he knew that he knew. 



ROUND HEADS AND LONG HEADS 

There are two distinctive types of heads, round 
heads and long heads, being the result of the red 
and green vibrations. The round head is wide from 
ear to ear and about the same distance from front 
to back. This is typical of the red vibration in its 
power to build circular. The round head has as its 
base vital energy. 

The long head is narrow between the ears and long 
from the front to the back of the head. This is 
typical of the green vibration in building long, 
square, rectangular and angular shapes. The long 
head has as its basis physical activity. 



HERE’S POWER 


23 


In the study and handling of infants or very young 
children the differentiation is very valuable and not 
hard to detect. On the round head the ears are lo¬ 
cated toward the back of the head, while on the long 
head the ears are located much farther forward. 

The round head baby is usually the happy self 
satisfied baby who cries only because of hunger or 
physical discomfort. His digestion is good, he sleeps 
well and is considered a “good” baby. He tends to 
talk early and when very young he recites and asks 
many questions. He is easily managed by appealing 
to the affections. 

The long headed baby spends most of his time in 
mischief. If the parents are not on their guard he 
is the “boss” of the family. Give him an inch and he 
takes a mile. He likes activity and exercise better 
than sleep. Things that are in motion appeal to 
him. He usually walks early and is “into every¬ 
thing.” Mother sets him in the parlor and a moment 
later he is in the dining room taking the china out 
of the closet, or in the kitchen emptying the flour 
bin. To keep baby contented, keep him exercised, 
give him things to play with that have motion. Keep 
him busy. Set him at the window so he can see the 
carriages, automobiles, people and so forth, going 
by. He is interested in “choo-choos” and “tick- 
tocks.” He breaks up his toys trying to find out 
what makes them move or what is inside of them. 
Parents should take care to correct any of his bad 
habits, by force if necessary. When he gets to be 
older he should be given responsibility, as responsi¬ 
bility calls out the best in him. 



24 


HERE’S POWER 



THE THREE TEMPERAMENTS 


This illustration shows the location of the three 
temperaments and their relation to each other. The 
temperaments are a system of measurement used to 
determine the predominating nature of the mentality 
of the round headed man. The temperament cover¬ 
ing the greatest area is the dominant one. The 
Mental Temperament occupies the region covered 
by the frontal bone. The Vital Temperament ex¬ 
tends from the frontal bone back to a line deter¬ 
mined by the junction of the back of the ear with 
the head. The Will Temperament is located in the 
region back of the Vital area. The head develop¬ 
ment determines largely hereditary potentialities. 
Man’s reaction to environment is read on the face. 





25 


HERE’S POWER 



THE VITAL TEMPERAMENT (3, Red) 
This temperament controls the vital organs, the 
blood supply and the nutrition. Upon this tem¬ 
perament depend the vital processes of life including 
warmth, metabolism, digestion, assimilation, absorp¬ 
tion and secretion. It makes man conscious of his 
vital needs. It gives him hunger and desire for food 
to supply the bodily demands, and to distinguish the 
proper needs through feeling, smelling, tasting, etc. 
It is essential to reproduction and growth. Herein 
lies the great chemical laboratory of the body. Vi¬ 
tality is magnetic. It makes man sociable, agree¬ 
able and lovable. It gives the power of relaxation 
and sleep, creating in man the desire to seek com¬ 
fort and to accumulate plenty of material things. 






26 


HERE’S POWER 



THE WILL TEMPERAMENT (2, Green) 

This temperament controls the muscles, ligaments, 
bones, blood vessels and glands. Upon this tem¬ 
perament depend the power of contraction and ten¬ 
sion, and the density of the body structure, the hard¬ 
ness and compactness in muscles, ligaments and bones. 
It holds the minute structures together and blends 
them into one, giving the body power to stand erect, 
as well as mobility, equilibrium and resistance. It has 
the power of locomotion, protection and defense. It 
has a cooling power and acts as a balance to the 
warmth of vital temperament. It gives repelling 
power and makes a man reserved, conservative, skep~ 
tical and cautious. 





HERE’S POWER 


27 



THE MENTAL TEMPERAMENT (1, Yellow) 

This temperament controls the nervous system and 
brain. It is the result of experiences of mind and 
body, and the basis of the power of comprehension. 
It arranges, harmonizes and refines the influences of 
structure and chemistry of the body. It enables 
every cell to work in an intelligent manner peculiar 
to itself. It enables the brain to grow brain cells, 
the liver, kidney, stomach and heart cells to carry on 
their respective work and duties. Wisdom, knowl¬ 
edge, consciousness, recognition and interpretation 
are dependent on the mental temperament. 






28 


HERE’S POWER 



THE THREE TEMPERAMENTS 

The above illustration shows the relative location 
of the three temperaments on the front view of face. 
The Vital Temperament occupies that part such as 
you can see by looking into a mirror and puffing out 
your cheeks. The Will Temperament shows in the 
areas of the cheek bones and the lower jaw. The 
Yellow Temperament is represented largely by the 
nose and upper lip. 





HERE’S POWER 


29 



THE VITAL TEMPERAMENT (3, Red) 

The red vibration builds a circular or rounded face. 
If man’s face were of skin filled with vital fluids one 
could readily imagine the rounded surface it would 
have. Quantity of development is typical of this 
temperament. 




30 


HERE’S POWER 



THE WILL TEMPERAMENT (2, Green) 

The green vibration because of its tension and con¬ 
centration powers builds structures that are muscu¬ 
lar, ligamentous or bony. It builds an angular 
square face. The sides of the jaws form a perpen¬ 
dicular line running down from the head. Solidity 
of development is typical here. 








HERE’S POWER 


31 



THE MENTAL TEMPERAMENT (1, Yellow) 

The yellow vibration builds a face triangular in 
shape due to the lessened development in the will and 
vital areas. The nose and upper lip are refined and 
highly organized. Quality of development is typical 
of the mental temperament. 





32 


HERE’S POWER 



THE FOUR SENTIMENTS 


This illustration shows the location of the four 
sentiments and their relation to each other. The 
sentiments are a system of measurement to determine 
the predominating nature of the mentality of the 
long headed man. To estimate the predominant 
sentiment, note the longest distance from the front 
to the back of the head and in which sentiment it 
lies. The head shows the result of development 
through the long trail of ancestors to the present 
time. To determine man’s stage of development since 
birth read the face. 

Note.—T he areas on the face of the round head and the 
long head are the same, with the exception of the area 0 repre¬ 
senting the individual sentiment. The individuality of the round 
head is determined by the “plus” development of the tempera¬ 
ments or faculties. 






HERE'S POWER 


33 



THE COMMERCIAL SENTIMENT (3, Red) 

This sentiment acts as the basis for supplying the 
body with material needs. It is the sentiment of 
Chemistry which deals with the attraction and re¬ 
pulsion of chemical elements in the processes of life. 
It gives the power of mobility, trading, and the ex¬ 
change of commodities. It is magnetic and attracts 
those things which supply material comfort. It is 
the sentiment of authority worship, making one de¬ 
pendent. 





34 


HERE’S POWER 



THE DOMESTIC OR PROTECTIVE SENTI¬ 
MENT (£, Green) 

This sentiment was developed through man’s ne¬ 
cessity for protection. Herein lie memory, observa¬ 
tion, concentration, language and expression, home 
and family protection, methods of aggression, pro¬ 
tection and defense, caution, secrecy, ownership, and 
monetary standards. This sentiment forces its 
opinions on others. It is significant of the command¬ 
ments of Moses. It makes laws and wants those laws 
enforced. It is the sentiment of Geology which 
studies the structures of things. It gives resistance, 
and the power to withstand the elements. It w r ants 
facts and demands material proof. 






HERE’S POWER 


35 



THE EVOLUTION SENTIMENT (1, Yellow) 

This sentiment is the self-investigator or student 
in man. It is interested in the intellectual side of 
life and those things which impart wisdom. It seeks 
understanding, and better ways of doing things, pay¬ 
ing attention to causes, and effects, to results and 
consequences, in order to shape the environment of 
man so he can meet the greatest happiness of mind 
and body. This sentiment is inspirational, imagina¬ 
tive, creative, reasoning, devotional and expansive in 
thought, craving for harmony, liberty and justice. 
It is the basis of Biology, 







36 


HERE’S POWER 



THE INDIVIDUAL SENTIMENT (0, Brown) 

This sentiment is born as the result of the inter¬ 
mingling and reproduction of the other three senti¬ 
ments. It is the result of construction (red), force 
(green) and intelligence (yellow). It is the master 
sentiment, the highest in man. It embraces the god 
of Wisdom, the god of Love, and the god of Power. 
It is here that masters have drawn their individual 
knowledge. Here are born culture, progress, worship 
of Deity, humanitarianism, love, unselfishness, ruler- 
ship and the highest faculties of man. It expresses 
maturity. It is the sentiment of Metaphysics and 
Harmonism. 




HERE’S POWER 


37 



THE KEYNOTE OF THE RED MAN 
(3, Vital-Commercial) 

As the element of fire functions in the production 
of steam, so does emotional feeling function in the 
life of the Red man. The more vivid and intense the 
feeling or emotion, the greater is the degree of heat 
and force imparted to the thought waves or vibra¬ 
tory stream projected. 

This is why the thought vibrations of persons ani¬ 
mated by an earnest desire, strong wish or great am¬ 
bition are more forceful than those of persons not 
so animated. 

Intense interest in a thing produces strength in 
the thought vibrations aroused. Interest is really 




38 


HERE’S POWER 


an emotional feeling, and is not connected with the 
intellect. Of course, the better one understands his 
desires, wishes and aspirations, the stronger will be 
his thought vibrations controlling the thing that in¬ 
terests him. 

Interest and desire serve as the fire that generates 
will power. In the Red man we consider primarily 
the difference in his degree of feeling. 

Analysis of the Red Man 

How He Looks: He has a rounded face and figure, 
and is generally above normal weight. 

How He Thinks: He reasons from the stand¬ 
points of enjoyment, love and organization. He un¬ 
derstands the vital side of life, and caters to his own 
desires. He is swayed by effects, illusions and mys¬ 
teries. He is inherently religious. He judges by 
appearance, authority, quantity and size. He likes 
public applause. 

How He Acts: He moves in a small orbit. He is 
a slave to custom. 

In Society: He is a good mixer. He enjoys jolly 
companionship, good times and good things to eat. 
And he likes to talk. Because of his power of at¬ 
traction and absorption he is naturally magnetic. 
He impresses upon others the social laws of home, 
family and religion. 

How He Feels: He is an impressionist—a man of 
feeling, appetite, emotion and impulse. He is in¬ 
terested in physical pleasure, material comfort, rec¬ 
reation, rest and sleep. 

In Business: He is attracted by things that can 
be made profitable from a commercial standpoint. He 
is generally of the type that begins as an office boy 
and by constant effort finally becomes president of 
the firm. He expects results from his own efforts, 




HERE’S POWER 


39 


and from the efforts of those under him. He is sav¬ 
ing. The introduction of new ideas does not appeal 
to him, unless promising to fatten his pocketbook or 
to enable him to create an effect. 



40 


HERE’S POWER 



THE KEYNOTE OF THE GREEN MAN 
(2, Will-Domestic) 

The strong power of the Green man is concentra¬ 
tion, and his degree of ability in this respect is the 
measure of his mastership. In his highest develop¬ 
ment he has absolute control over attention and im¬ 
agination. Concentration acts like the lens which 
converges the rays of the sun to a small focus, in¬ 
creasing the heat and power to create fire. 

The Green man is less inclined than other types 
to allow his involuntary attention to rest on every 
trifling thing and to be distracted by any idle appeal 
to his senses—a slave to his perceptive powers and 
imagination instead of a master of both. 

As emotional feeling intensifies the vibration of 



HERE’S POWER 


41 


the Red man, so does concentration intensify the 
power of the Green man. 

Analysis of the Green Man 

How He Looks: He is square faced. He generally 
has strong muscles, ligaments and bones. 

How He Thinks: He reasons from the standpoint 
of protection. He is not only a maker, but an en¬ 
forcer, of laws pertaining to economical government, 
and he is an authority on material matters. He 
wants facts, and is skeptical of unsupported evidence. 
Causes are of primary interest to him; effects sec¬ 
ondary. He judges by solidity, durability, resist¬ 
ance and wear. 

How He Acts: He craves action, mental or phys¬ 
ical, and chafes at confinement. He is ruled by lib¬ 
erty, time and power. 

In Society: He is conservative and cautious, and 
exercises control over his actions and speech. He im¬ 
presses others as a poor mixer. He dislikes arti¬ 
ficiality, insincerity and fulsome praise. He is serious 
in appearance and manner. He has the feeling that 
the responsibility of the universe is on his shoulders. 
He craves power, and wants to be the person in 
charge. 

In Business: He deals in things that are material 
and tangible. He is interested in the substantial, 
not in the abstract. To him, an ounce of material 
evidence outweighs a pound of theory. He hates 
waste of material or of time. He has strong power 
of locomotion and of muscular activity. Unless his 
strong instinctive forces be balanced and held in 
check by brotherly love, he is likely to be stem, severe 
and a hard taskmaster. He can endure great hard¬ 
ships, and may forget that some people cannot equal 
him in endurance. 




42 


HERE’S POWER 



(1, Mental-Evolution) 

While the Red man feels keenly his desires, and 
the Green man concentrates his vital and mental 
powers, the Yellow man or evolutionist lives in the 
visionary world—imagining, thinking, inventing, 
teaching, and studying the evolution of mind and 
matter. 

His thoughts are often so advanced, so inspired, 
that hardly anyone else may believe in the possi¬ 
bility of putting them into practical form. His 
visions and his ideas are generally ahead of his time, 
and he may be dead and gone for years before the 
public learns the value of his life work. 

The Yellow man, if he would succeed materially, 



HERE’S POWER 


43 


should develop his Red and Green powers, and make 
his visionary plans practical for the use of his Red 
and Green brothers. The Yellow man, above all, re¬ 
quires a mastery of character analysis for his pro¬ 
tection and success. 

Analysis op the Yellow Man 

How He Looks : His face is thin and triangular. 
His body structure is delicately organized. He fre¬ 
quently appears underfed and nervous. 

How He Thinks : He reasons from the standpoint 
of education and progress. He is progressive, and 
is inclined to seek and find the good side of every¬ 
thing. He appreciates beauty. He is satisfied with 
nothing less than perfection. Consequently he is 
never satisfied. He seeks truth through self investi¬ 
gation. He is governed by inspiration, imagination, 
art, beauty and progress. 

How He Acts: He is quick, nervous, impatient 
and hurried. He may ignore his welfare, comfort 
and health in the pursuit of his mental objectives. 
His tendency to introspection, and his intellectual 
humility, even though far superior intellectually to 
his Red and Green brothers, may weaken him through 
self-criticism and lack of self-esteem, leaving him at 
the mercy of a world that judges by impressions and 
outward appearances. 

In Society: His refinement causes him to choose 
companions, entertainments and amusements with the 
same discrimination that guides him in choosing his 
books. Coarseness and vulgarity offend him. He 
enjoys plays, operas and concerts of the highest 
order. He is more at home in a library than at a 
pink tea. 

In Business: He is the scientist, the professional 
man, the teacher, the philosopher, the artist, the 



44 


HERE’S POWER 


writer, the craftsman of beauty and the seeker after 
truth. He is temperamental, and unfitted for rou¬ 
tine tasks. He must have some definite objective. 
He believes in self-choice of vocation. He requires, 
or at least yearns for, personal liberty. He believes 
that all should live their lives in accordance with their 
own conceptions of happiness, 



HERE’S POWER 


45 



NUMBERS 

Numbers are a simplified way of expressing the 
characteristics of a man, especially in writing. For 
instance instead of describing the faculty of Pa¬ 
ternity as: The mental faculty of the function of 
vital-protection; or in making a drawing with colors; 
it is easier to write 2.4. 

The above illustration somewhat complicated in 
appearance is in reality very easy to understand. On 
the head the temperaments and sentiments are num¬ 
bered. The sentiments in turn are divided into three 
divisions called functions, and each function is di¬ 
vided into three more divisions called faculties. Each 
sentiment therefore has nine faculties. As there is 








46 


HERE’S POWER 


a mental (yellow), protective (green) and vital 
(red) function in each sentiment so is there the same 
division of faculties in each function. In order to 
differentiate the divisions of a function from those 
of another they are respectively numbered from 1 
to 9. 

1, 2, 3 are in the mental function, 4, 5, 6 are in 
the vital function, and 7, 8, 9 are in the will function. 

1, 4, 7 are mental. But whereas 1 is the mental 
faculty of the yellow function, 4 and 7 are the mental 
faculties, of the other two functions respectively. 

2, 5, 8 are protective or will, and 3, 6, 9 are vital, 
following a similar arrangement as described by 
1, 4, 7. 

It requires two numbers to show the location of a 
faculty. The first to show to which sentiment it be¬ 
longs, and the other, the location within the senti¬ 
ment. For instance the faculty of Appetite which is 
the sixth faculty in the Commercial Sentiment would 
be expressed as 3.6. In the description of the facul¬ 
ties and sub-faculties later on numbers will be used. 
This gives the student a chance to see the location 
of the faculty, sentimentally and functionally, and 
from what development of color construction it 
comes. Note the number used, then return to the 
keyed illustration of numbers, for further under¬ 
standing. 

Where three numbers are used the third refers to a 
sub-faculty or the third of a faculty. For instance 
in describing the faculty of reason the sub-faculties 
judgment (1, yellow), synthesis (2, green) and 
analysis (3, red) are used. Synthesis is written 1.2.2. 
1.2 represents reason as it is the second faculty in 
the evolution sentiment. By adding 2 it shows 
synthesis the second division of reason. 



HERE’S POWER 


47 



THE FACULTY OF UNITY 

This faculty is the great central station of the 
mind and body. It brings force into action, giving 
the power to recall mental defenses immediately at 
one common point and to act immediately upon them. 
When this faculty is highly developed it enables 
the individual to think and act very quickly. It gives 
the power to push things onward forcefully. In driv¬ 
ing an automobile the man with unity will take the 
most daring chances just to show what he can do. 
This faculty stimulates the impulses to do things 
in a hurry. It wants to see results. If this faculty 
be deficient the individual will seek plenty of time 
to do a thing. He dislikes to be hurried. He will 
not be found studying the intricacies of algebra and 
geometry, for mathematical studies are very irksome 
to him. 

Note.—I n reading faculties on the face, read round headed 
people and long headed people in the same manner. 



48 


HERE’S POWER 



UNITY HIGHLY DEVELOPED 

Instantaneous harmony of thought is manifest in 
this face, with great power to estimate with the eye, 
and to calculate rapidly. Such a man is capable of 
directing business with great dexterity. He thinks 
and acts quickly. Executive and constructive en¬ 
gineering ability are apparent here. 

He possesses a dynamic and dominating power by 
which he can plan, start and finish a thing before 
some people can get their plan under way. He should 
remember that many people require time and effort 
for mental functions which in himself are practically 
instantaneous. 











HERE’S POWER 


49 



UNITY DEFICIENT 

This man needs to think before he acts. He is 
confused when he is rushed. He wants time for re¬ 
flection. He likes to verify and check up his plans 
and calculations before putting them in operation. 
He proceeds in a regular and orderly manner. He 
is not a man for emergencies when speed of action 
is essential, but can be depended upon for accuracy 
and methodical judgment if given plenty of time to 
carry out his work. 












50 


HERE’S POWER 



THE FACULTY OF FORM 

This faculty inspires creative ambition. It puts 
ideas into concrete form. It gives the power to ob¬ 
serve and to reason at the same time. It focuses the 
power of selective attention, and strengthens the per¬ 
ception of outline, shape and individuality. When 
this faculty is highly developed it gives to the indi¬ 
vidual a clear memory of forms, of faces, and of the 
shape and proportions of a large variety of objects. 
It enables man to remember in detail the individual 
peculiarities of the things under observation. It 
gives the ability to remember the actualities of life. 
This faculty is never developed in excess, it is im¬ 
possible for anyone to see too clearly. 

When this faculty is deficient, the individual is 
not always conscious of what is going on around 
him, and he fails to observe any detail that is not 
actually conspicuous. 








HERE’S POWER 


51 



FORM HIGHLY DEVELOPED 

Strong instinctive power of observation rules this 
man. His judgment is based on what he sees—on 
the realities of life. Before passing judgment he 
prefers to see the object, rather than to read or 
hear about it. He is “from Missouri.” He has to 
be shown. He wants to study his subject from every 
angle—from side to side, from top to bottom. He 
learns more about a dog by seeing the dog than by 
reading a dozen books about the dog. He relies 
mainly on facts gained through experience. 





52 


HERE’S POWER 



FORM DEFICIENT 

This young man is low on perception and form. 
He has yet to learn the value of experience as a 
teacher. He remembers what he reads and hears, 
rather than what he sees. He wants to know, but is 
prone to get his experiences vicariously, from books, 
and from what people tell him, instead of what he 
sees with his own eyes. He should open his eyes to 
the life about him, and aim to develop the art of 
observation. Only through our own experiences do 
we actually know. 



HERE’S POWER 


53 



THE FACULTY OF APPETITE 

This is the instinctive impulse, causing the desire 
for and enjoyment of food, comfort, and the purely 
physical sensations of life. It is the predominating 
faculty in chefs and other food lovers. This faculty 
gives one the ability to distinguish very clearly the 
different flavors and odors of foods. It stimulates 
gastric activities, thus aiding digestion and the dis¬ 
tribution of food throughout the body. If this faculty 
is developed in excess will cause the possessor to over 
indulge in his foods and drinks. If this faculty be 
deficient, the individual may very often suffer with 
indigestion, in which case he should avoid excite¬ 
ment immediately before meals, be very careful in 
selecting foods, should make sure that the foods are 
of nutritive kind and are of easily digested nature, 
and should enjoy every mouthful taken. 




54 


HERE’S POWER 



APPETITE HIGHLY DEVELOPED 

Strong physical desires rule this man. He craves 
food, physical comfort, entertainment and the en¬ 
joyment of material sensations. Every meal is a 
feast. He likes a business that will supply plenty of 
money for enjoying the physical comforts of life. 
He moves in a small radius and is a natural magnet. 
Instead of going after things, he draws them to him. 
He does not care to reason, since it is less effort to 
accept the opinions of authorities. He is self-satis¬ 
fied and, as a rule, a jolly good fellow\ He should 
develop his thinking and reasoning powers. 




HERE’S POWER 


55 



APPETITE DEFICIENT 

This man concentrates on work and study. Desire 
for food is incidental. Keen hunger is lacking, even 
when food is needed. When eating, he reads or thinks 
of other things instead of enjoying his food, which 
draws the energy from the stomach, interferes with 
digestion and causes discomfort after meals. Lack¬ 
ing vital magnetism, he must put forth effort to 
obtain life’s necessities. Like Cassius, he “hath a 
lean and hungry look.” Reason dominates appetite. 
He does his own thinking. He must sleep and relax 
to develop vitality and strength. 










56 


HERE’S POWER 



THE FACULTY OF FEELING 

This faculty contains the memory of physical sen¬ 
sations, such as heat, cold, pressure, touch and at¬ 
mospheric conditions. It feels and senses physical 
environment and aims to adjust the individual ac¬ 
cordingly. It makes mental record of all experiences 
for future protection. 

When this faculty is well developed it makes the 
individual want to be close to the object desired. It 
craves contact with a loved one. It renders the in¬ 
dividual sensitive and seeks companionship of a non¬ 
irritating nature. 

When this faculty is deficient the individual is not 
easily affected by variations of the temperature, nor 
by tactual sensations, and it would require long prac¬ 
tice to develop a fine sense of touch. He can with¬ 
stand hardships and unpleasant conditions. 



HERE’S POWER 


57 



FEELING HIGHLY DEVELOPED 

This man craves physical contact in friendship, 
money, business and love. He is demonstrative, ex¬ 
pressing his friendliness by hand-shakes, pats on the 
back, caressing and fondling. He feels, counts and 
recounts his money. He is easily hurt, mentally and 
physically. A rebuff or unkind word may bring 
about real illness. When in discomfort or pain he 
craves sympathy. He is susceptible to flattery. He 
relies on the memory of past experiences to protect 
himself from future unpleasant sensations. He should 
cultivate discrimination, and study character anal¬ 
ysis. 






58 


HERE'S POWER 



FEELING DEFICIENT 

This man is undemonstrative and non-sensitive. 
He may shovel coal or climb telephone poles all day, 
eat and change his clothes, go to a dance and stay 
until day break, get home in time for breakfast, and 
then go to work again, without suffering. He is 
indifferent to hardships. Neither flattery nor rebuff 
affects him. He is inclined to overwork. He does 
not nurse acute diseases, and hence is in danger of 
chronic troubles. He does not seek sympathy, nor 
does he want people to make a fuss over him. 





HERE’S POWER 


59 



THE FACULTY OF IMPRESSION 

This is the one faculty which gives the possessor 
the power to express his individuality, and the degree 
to which it is developed measures the degree of self- 
expression. It gives an ability to analyze and classify 
psychological experiences which is lacking in persons 
deficient in impression. The possessor is governed 
by impressions, and thinks that others are governed 
in the same way. He senses qualities and conditions 
of things that surround him. This faculty enables 
him to read quickly and easily the thoughts and de¬ 
sires of others. It gives him frequent mental 
“hunches” which he generally follows. It judges 
by what it sees, hears and feels. It is a powerful 
aid in professions where keen sensitivity is essential. 
When this faculty is deficient the individual is lacking 
in psychological experiences and is unable to receive 
or transmit mental forces, thus rendering him more 
dependent on concrete reason, 




60 


HERE’S POWER 



IMPRESSION HIGHLY DEVELOPED 


Strong first impressions and “hunches” govern this 
man, who believes that other people are similarly 
governed. He “puts up a front” in business and 
society, to create a favorable impression. To him, 
clothes make the man. He entertains lavishly as an 
aid to business. He bases his sense of human values 
on dress, outward appearance and business and so¬ 
cial standing. Impressionable instead of analytic, 
he is often credited with having psychic powers, and 
he believes that outside causes influence his own af¬ 
fairs. Swayed by the power of impulse, might bring 
disorder and confusion, and he should develop the 
power of reason as a counter-balance. 



HERE’S POWER 


61 



DEFICIENT IN IMPRESSION 

“Hunches” rarely come to this man, in whom rea¬ 
son predominates. He looks beyond outward ap¬ 
pearances, in search of hidden truth. Indifferent to 
externals, he may become careless of his own personal 
appearance, thereby handicapping himself in an im¬ 
pressionable world. Skeptical of appearances, he 
may discount externals too heavily, and thus become 
a: doubting Thomas. He is not attracted by fine 
feathers, extravagant promises or something for 
nothing. He appreciates simplicity rather than ex¬ 
travagance. He should learn that accurate impres¬ 
sions have value and, by using them, conserve his 
energy. 









62 


HERE’S POWER 



Mobility gives the power of locomotion, and cre¬ 
ates desire for actual or mental travel. It stimulates 
strong interest in construction, commerce, and trans¬ 
portation, and makes for executive ability in the com¬ 
mercial and industrial world. 

When this faculty is highly developed, it stimu¬ 
lates the desire for travel, creates a craving for con¬ 
tinuous action. It sometimes makes a man believe 
that changes of climate and long trips to foreign 
countries are the cure for everything and the solution 
to all problems. It gives the power of locomotion 
and endurance. It stimulates the desire for con¬ 
stant change of location and business, and if the 
commercial life lacks sufficient action, then the per¬ 
son gets depressed and fails to enjoy life as he would 
if he would keep moving. If this faculty is developed 
in excess it causes gluttony, a desire for extreme 
luxury, and evasion of duty. If deficient, man finds 
himself soon exhausted through lack of physical en¬ 
durance, 





HERE’S POWER 


63 



MOBILITY HIGHLY DEVELOPED 

Executive and organizing ability predominate in 
this man, who has great mental and physical reserve 
force. He is interested in large projects—construc¬ 
tion, engineering, big business, transportation, bank¬ 
ing and finance. He has the power of swinging big 
things into action. He may become so absorbed in 
business that he forgets he has a home. He is keen 
in reasoning and observation, supported by strong 
determination and self-esteem. He should seek rec¬ 
reation and diversion outside of business. Travel 
appeals to him. During his vacation he is likely to 
be found in Europe. 




64 


HERE’S POWER 



MOBILITY DEFICIENT 

This man uses his energy as fast as he generates 
it, and is satisfied to remain in a position where re¬ 
sponsibility is not required. His interests are largely 
mental. He inclines toward aesthetic studies and 
pastimes, and forgets the importance of physical de¬ 
velopment. Lacking reserve force, he fatigues 
quickly in a crisis. He should conserve his energy, 
and concentrate his thoughts and actions on one ob¬ 
jective. Moderation is essential. Above all he 
should establish system and self discipline. He needs 
more sleep and relaxation to build up mobile reserve. 




HERE’S POWER 


65 



THE FACULTY OF DESTRUCTION 

This faculty is a defense, working for supremacy. 
It gives the power to take action and to destroy in¬ 
terferences. It senses approaching danger, and pre¬ 
pares for future security. When this faculty is 
highly developed, it urges man to tear down and get 
rid of the obsolete. It makes him push forward with 
vigor and persistence toward any goal that draws 
him. When this faculty is aroused by opposition, 
it strives to get rid of obstructions, and if anger is 
also aroused the man will retain ill feeling for a con¬ 
siderable length of time. He will demand severe pun¬ 
ishment and never cease to punish. When this faculty 
is deficient, the individual cannot stand physical pain, 
and will oppose any methods or actions that tend 
to inflict physical or even mental pain. He dislikes 
combat, and w^ould rather accept old methods than 
to cause any sort of conflict, to obtain the new\ He 
believes in lenient punishment rather than in severity. 
He thinks that everybody suffers too much as it is 
without making things worse, 



66 


HERE’S POWER 



DESTRUCTION HIGHLY DEVELOPED 

This man demands supreme authority. He de¬ 
stroys interference, becomes vindictive when op¬ 
posed, and would punish lawbreakers severely. He 
is strict, exacting and severe, unless balanced by 
other faculties. He senses approaching danger, and 
is always prepared to meet and overcome obstacles. 
Opposition brings his strongest power into play. He 
should relax, live and let live, and remember that 
others have the same right as he has to express their 
individualities. He should aim to be considerate and 
gentle. 





HERE’S POWER 


67 



DESTRUCTION DEFICIENT 

Opposition depresses this man instead of inspiring 
him. He thrives in an environment of harmony. His 
failure to stand up and fight for his rights often 
makes him think himself a victim of hard luck. Crit¬ 
icism, even friendly advice, annoys him if opposing 
his own theories. He is a success when the world is 
with him, but a failure when the world is against him. 
He is kind, gentle and lenient in authority. Experi¬ 
ence must teach him what we develop by overcoming 
obstacles, not by merely chafing under them. 







68 


HERE'S POWER 



THE FACULTY OF AVERSION 

Aversion is the fundamental instinct of self-pres¬ 
ervation. It creates spontaneous energy, raises the 
temper of man, excites the intellect, and emotions, 
and causes fury and violence. It makes for exclu¬ 
siveness and seclusion of individuality. When this 
faculty is well developed the individual does not hesi¬ 
tate to show his dislike, and even his severe an¬ 
tipathy, toward others. It often causes man to do 
things in a harsh manner, and to care very little how 
the outcome may affect others. This faculty gives 
capacity for promoting new enterprises, and for 
pushing commercial transactions to their utmost, 
until he has accomplished his end. If this faculty 
be deficient it causes man to express his dislikes in 
a very gentle and curtly manner, or let them end as 
they will, as he desires to keep friendship and com¬ 
panionship. Believes in living and let live, and tries 
to avoid friction. 



HERE’S POWER 


69 



AVERSION HIGHLY DEVELOPED 

This man lives “with a chip on his shoulder.” He 
has probably been laboring under a prolonged strain, 
perhaps of many years’ standing, and has become 
chronically antagonistic. This state of mind gen¬ 
erates poisonous secretions which make him restless 
and uneasy. His temper is easily aroused by oppo¬ 
sition, and may become uncontrollably violent. Ar¬ 
gument makes him stubborn and closes his mind to 
reason. He is tormented with a desire for supremacy. 
When subdued he seeks refuge in solitude, 












70 


HERE’S POWER 



AVERSION DEFICIENT 

This man prefers harmony to conflict, and will 
take considerable abuse before he turns on his ag¬ 
gressor. Opposition repels but does not arouse him. 
He seeks to avoid friction, and strives to create a 
peaceful atmosphere. His social nature predomi¬ 
nates. In settling differences, he prefers reasoning 
and understanding rather than physical force. His 
avoidance of conflict may make others regard him 
as a coward and take undue advantage of him. He 
should learn to take a firm stand and teach his fellow- 
men that he is not to be used as a football. 










HERE’S POWER 


71 



THE FACULTY OF ATTENTION 

Attention gives the power of concentration, and 
the consciousness of things going on around us, it 
especially notices things in action. It systematizes 
and interprets all the sense perceptions, with the 
ability to visualize past experiences. When this fac¬ 
ulty is highly developed the individual is quick to 
notice the action and conduct of others, and by the 
study of them he can readily detect their motives, 
and mental attitudes. This faculty gives man great 
power of concentration. He is not easily disturbed 
or distracted in his thinking. His thoughts are so ar¬ 
ranged that he carries the memory of his past ex¬ 
periences associated with many ideas, thus he has no 
difficulty in recalling them. If this faculty be defi¬ 
cient the individual will find it hard to pay sustained 
attention to a long and exhaustive task. He finds 
it hard to concentrate on details, and his memory 
does not retain them. 




72 


HERE’S POWER 



ATTENTION HIGHLY DEVELOPED 

This man is a keen observer, and can focus his at¬ 
tention. He is an investigator. Here we see the 
literal “nose for news.” He has a good memory for 
social, public and domestic data. His mind is very 
keen and penetrating. He makes a good news re¬ 
porter. He lives under tension. Speed is his gospel. 
Indecision he considers a bad habit. When over¬ 
developed he darts, with fish-like curiosity, at every 
new thing that he notices. In this case he should 
cultivate reserve, subdue his supernormal curiosity 
and study the concrete sciences, 






HERE’S POWER 


73 



ATTENTION DEFICIENT 

This man merely observes and does not concen¬ 
trate. He is not interested in details, being content 
with generalities. Consequently his mind records 
little from his own observation. He cannot tell you 
the details of a circus performance unless he saved 
his program. He is guided by what others tell him, 
rather than by what he can investigate and see for 
himself. He deals with second-hand ideas. He does 
not dig beneath the surface for the gold of life. 
Effects, rather than causes, appeal to him. 





74 


HERE’S POWER 



THE FACULTY OF PATERNITY 

Paternity is the bossing power, which provides for 
the family, shoulders responsibilities, and shows au¬ 
thority. It is the father-power in home and busi¬ 
ness. Like Moses it governs according to command¬ 
ments and law. It gives one congeniality and tender¬ 
ness towards children, with the ability to gain their 
attention, win their confidence very easily, and make 
them perform anything it desires them to. When 
this faculty is highly developed the individual pre¬ 
fers to rule others by reason, kindness and fatherly 
love, rather than by force. This faculty gives one 
the directing power in the home, maintaining har¬ 
mony and peace. Stimulates the sense of responsi¬ 
bility and of authority, out of the need to provide 
whenever is required. It rules the home in the spirit 
of respect and love. If this faculty be deficient the 
individual will try to avoid the home duties and re¬ 
sponsibilities, and will not be especially interested 
in the welfare of children or in family history. 




HERE’S POWER 


75 



PATERNITY HIGHLY DEVELOPED 

This man’s strong power is the fatherly authority 
which he exercises. He readily assumes responsibili¬ 
ties, and is a good provider. He takes the lead in 
domestic and social affairs with the purpose of doing 
good. He is an instructor in the paternal law r s. He 
teaches fidelity, modesty, reverence and respect for 
the home. Pie encourages others to come to him for 
advice, and he expects his advice to be carried out. 
Such a man is likely to carry the home spirit into his 
business and regard his employees as his family. 









76 


HERE’S POWER 



PATERNITY DEFICIENT 

This man shirks home responsibilities. He will 
allow his wife, sister or mother to control the home. 
Yet he desires full credit for having created attrac¬ 
tive home atmosphere. He likes to be waited on. 
He is not greatly interested in children, and cares 
little for family history. His interests are outside 
the home. When his own personal interests are pro¬ 
vided for, he feels that all is well. He is keenly aware 
of his home privileges, but unconscious of his home 
obligations, 






HERE’S POWER 


77 




THE FACULTY OF CAUTION 

Caution forewarns, preserves and defends. It 
causes cunning and slyness, and sometimes a touch 
of hypocrisy and fear. It stimulates secrecy and 
carefulness. It warns against danger. It stimulates 
the sense of responsibility in man—an active prin¬ 
ciple in personal preservation and defense, and it 
creates the tendency in man to conceal his thoughts 
and acts from others. It gives the power of firmness 
to the body, and imparts that same firmness to the 
mind through carefulness. When this faculty is 
highly developed the individual will be very secretive, 
saying little that may reveal his aims to others. He 
will have cunning, enabling him to learn the secrets 
of others without exposing any of his own. Often¬ 
times he w T ill fear when there is no need for fear. In 
business he will have a great tendency to be ultra¬ 
conservative. If this faculty be deficient the indi¬ 
vidual will be heedless of the future, and will be rash 
and hasty in transacting his business, 




78 


HERE’S POWER 



CAUTION HIGHLY DEVELOPED 


Security and safety are this man’s watchwords. 
Before taking any action he asks himself, “What will 
be the consequence?” Therefore he hesitates and de¬ 
liberates before decision or action. The same in¬ 
stinct causes him to be secretive. He is always on 
his guard against possible danger, making him cun¬ 
ning and suspicious. When caution is overdeveloped 
his doubts and fear may become chronic and he loses 
interest and enjoyment in life. Should he be a failure 
it is because he is afraid of taking reasonable chances. 
He needs some person to urge him to decisive thought 
and action through understanding. 








HERE’S POWER 


79 



CAUTION DEFICIENT 

This man will rush in where wise men fear to tread. 
He is a plunger, heedless of consequence. His lack 
of deliberation, prudence and care in thought, speech 
and action often cause trouble for himself and others. 
But he hears opportunity when she knocks, at his 
door, for he preaches that he who hesitates is lost. 
He is frank and outspoken. He is a man for ad¬ 
venturous and hazardous pursuits, 





80 


HERE’S POWER 



THE FACULTY OF AGGRESSION 

This faculty is not present at birth, but grows up 
through environment. It is generally found in ora¬ 
tors, generals, explorers, etc. Its possessors are born 
leaders and geniuses, who generally make their talent 
known. It gives courage and hardihood to conquer 
and to achieve success. When protection and reason 
are also developed in harmony, the three faculties 
combine to produce the kind of man whom the world 
will recognize for his dauntless will. When this fac¬ 
ulty is highly developed the individual is energetic 
and persistent in advocating the ideas and plans in 
which he is interested. He does not hesitate to en¬ 
force his opinion on others. He is cool and thinks 
clearly in case of danger. If deficient in this faculty, 
the individual is easily led, and will show a poor 
opposing power. He would rather try to avoid the 
trouble and excitement which leadership involves, 




HERE’S POWER 


81 



AGGRESSION HIGHLY DEVELOPED 


Great mental force and courage, with the requisite 
ability and resolution to perform his duty, are the 
outstanding powers of this man. He has the power 
to command and govern, and to execute and enforce 
the law. He is bold, but not rash; quick in emer¬ 
gency, but cool. In riots, mutinies and other forms 
of acute public hysteria he is the man who keeps his 
head and remains in full possession of his keen fac¬ 
ulties, taking the initiative, assuming intelligent 
leadership and bringing order out of confusion. 




82 


HERE’S POWER 




THE FACULTY OF PROTECTION 

Protection is the power in the mind of man that 
commands him to defend and protect himself. It 
causes him to realize and perform his duty, to pro¬ 
tect himself, his wife, his children, his parents, his 
country, and his God. This faculty is strong in the 
character of every eminent commander, leader, states¬ 
man, master and captain of industry. It is most 
highly developed in people of the most perfected 
races. When this faculty is highly developed it aids 
the individual to advise ways and means of protec¬ 
tion against possible future attack as well as in the 
face of present danger. When the individual is re¬ 
ligiously inclined this faculty stimulates Jhe desire 
for religious perfection, and when developed to ex¬ 
cess there is danger of his becoming a fanatic. If 
this faculty is deficient the individual will disobey 
existing rules and regulations and will be saucy and 
impertinent. 



HERE’S POWER 


83 



PROTECTION HIGHLY DEVELOPED 

Here we have a true soldier of humanity, who has 
qualified for leadership through self-discipline. He • 
devotes himself to the protection of himself and 
others physically, morally, intellectually, financially 
or religiously. His command is law. There is a 
power back of his voice that compels obedience. He 
is invested with the highest potentiality in man, for 
the purpose of leadership. He will succeed any¬ 
where, in any activity upon which he directs his will, 
and he is attracted primarily to the big issues of life. 








84 


HERE’S POWER 



THE FACULTY OF DEFENSE 

This faculty is very important in self preservation, 
and in the protection of other people and of material 
objects. It gives the power to the mind of man that 
forces him to defend and protect—in the home, in 
business and in social environment, as well as in re¬ 
ligious and national matters. 

When this faculty is highly developed the indi¬ 
vidual will not hesitate to use force to defend him¬ 
self by physical means. Under all circumstances he 
is quick in defending himself and those who are de¬ 
pendent upon him for protection. It renders man 
powerful against actual attack. If this faculty be 
deficient it will cause man to accept peace on any 
terms rather than to go to the trouble of having war. 







HERE’S POWER 


85 



DEFENSE HIGHLY DEVELOPED 

This man has marked ability to defend himself 
physically and otherwise. He is interested in self- 
preservation which keeps him in a state of prepared¬ 
ness, “loaded,” and ready for attack. He feels full 
of strength and has courage in his actions, frank¬ 
ness in expression, valiance in battle, and braveness 
in combat. He is a man for difficulty and danger. 
Antagonism and opposition awaken his conquering 
desires, in which case he does not hesitate to force 
his ideas on others in an energetic and persistent 
manner. 






86 


HERE’S POWER 



AGGRESSION, PROTECTION AND DEFENSE 

DEFICIENT 

This man lacks executive ability and the go-ahead 
spirit. He is without initiative to express his 
opinions, and without force to defend them. In order 
to get anywhere he must have a leader whom he can 
follow. He relies on others for protection and de¬ 
fense. He has no self discipline with which to earn 
independence. He follows a leader not from a sense 
of loyalty, but for his own protection. He is ir¬ 
responsible, undiplomatic and intolerant. He should 
try to develop the defensive faculties instead of de¬ 
pending on others who possess these qualities. 











THE FACULTY OF REASON 


This faculty analyzes, deducts, measures, divides, 
weighs, subtracts, eliminates, reconstructs, assembles 
and puts into form. It seeks truth, trains the judg¬ 
ment and brings about the highest reasoning powers 
in man. When highly developed it makes the indi¬ 
vidual careful in his methods of thinking and in his 
work. He is capable of considering facts heard, 
seen or studied in a very systematic manner. This 
faculty stimulates the inventive power in man, and 
assists in promoting and advancing new methods of 
education and improvement in government through 
better understanding. 

If this faculty be deficient the individual will have 
a distaste for complex subjects, the principles of nat¬ 
ural law and the progress of the world, thus making 
him dependent on the observations and conclusions 
of others concerning profound questions. 




88 


HERE’S POWER 



REASON HIGHLY DEVELOPED 


Desire for facts, figures and system rules this 
man’s nature. Reason is his idol. He demands 
proofs, and refuses to take things for granted. In 
full possession of judgment, analysis and synthesis, 
he seeks out underlying truths that can bee proven 
on a basis of material evidence. He is the weigh- 
master of the past, the estimator of the future, the 
torch bearer of real progress, thus making the path¬ 
way safe for science, art and commerce. 













HERE’S POWER 


89 



ANALYSIS HIGHLY DEVELOPED 

Strong power of deductive reasoning rules this 
man. He picks things apart in search for the truth. 
He has capacity for sorting, arranging and re-ar¬ 
ranging his thoughts in an orderly manner and can 
thus admit fresh evidence readily without confusion. 
He classifies, systematizes and analyzes the nature of 
physical objects or mental conceptions. He sorts 
the wheat from the chaff, and thus brings about im¬ 
proved systems of government, education, or indus¬ 
trial problems. He weighs the past and sifts the 
present to make a bridge to the future. 








90 


HERE’S POWER 



SYNTHESIS HIGHLY DEVELOPED 

When dealing with any problem, this man wants 
all the component parts in plain view. Incomplete¬ 
ness annoys him. He wants to see how everything 
goes together before he starts assembling them. He 
seeks a complete birdseye view of any proposition. 
He is the inductive reasoner. He is a man of the 
present, and regards neither the past nor the future. 
He is sometimes called the adding machine. If held 
in suspense or confronted by mystery he is at a loss. 
But when possessed of all the facts in the case he is 
the master of the situation, 




HERE’S POWER 


91 



HIGH, SLOW JUDGMENT 

This man is a judge by nature. He is capable 
of understanding profound subjects. He is very slow 
in his decisions because he must take many things 
into consideration to ascertain the ultimate truth. 
He weighs matters carefully, studies values, recog¬ 
nizes defects and gives due credit wherever it rightly 
belongs. He is the true diplomat—the man for 
handling the bigger affairs of life that require the 
utmost accuracy of judgment in decision. 










92 


HERE’S POWER 



LOW, QUICK JUDGMENT 

This man has a distaste for complex subjects. 
Even when he has time for deliberation he will decide 
a problem quickly. He is too hasty to go beneath 
the surface to any great extent, and will therefore 
judge largely by his impressions of the moment. The 
illustration shows a man lacking in analysis and syn¬ 
thesis. Were these faculties well developed in him 
his speedy decisions would be more accurate, for they 
would give him a more complete survey of the sit¬ 
uation. 










HERE’S POWER 


93 



REASON NOT YET DEVELOPED 


This youth has not yet developed the faculty of 
reason. His dreams and ambitions reach out in many 
directions. He is swayed by every new environment 
in which he finds himself. To-day he wants to be a 
banker. To-morrow he will want to be a detective. 
He has not yet started to take life seriously. He 
has many conflicting goals and he has not yet started 
out on any one course. He has insufficient experi¬ 
ence from which to reason. He needs to come to a 
decision and make a start. He has plenty of ex¬ 
cellent potentialities, and with the guidance of an 
expert to show him his greater powers he can be 
p*ut on the highway to mastery. 










94 


HERE’S POWER 



INTUITION HIGHLY DEVELOPED 

This man is governed by his mental “hunches.” 
He may have clear ideas, but they come to him with¬ 
out the process of reasoning. The accuracy of his 
intuitions must be taken for granted, as he has no 
way to verify the processes of his conclusions. He 
believes in and depends on these inspirations, and fol¬ 
lows many of them, for they come to him as inspired 
truths. He is a speculative philosopher. He holds 
that revelation is a higher power than reason. 








HERE’S POWER 


95 



THE FACULTY OF DEVOTION 

This faculty causes man to idealize and worship 
whatever he cares the most for. It enables him to 
see godlike power in his mate. He is interested in 
one mate only. Devotion makes him enduring and 
constant in his worship of the person of the opposite 
sex so that he endeavors to make that loved one ex¬ 
tremely happy. It aims to perpetuate the “sweet¬ 
heart days” and makes one a devoted lover, tender 
and affectionate. It can love deeply without de¬ 
manding demonstration. This faculty has the tend¬ 
ency to make a man honest and sincere in his love 
affairs. As a rule the possessor never tries to at¬ 
tract others and yet others are attracted to him. 
When this faculty is highly developed it blinds the 
individual to faults in the loved one. It leads him 
to worship at the shrine of his mate and often brings 
about self-imposed slavery. 

If deficient, it causes the individual to be cold, 
shy, reserved and distant towards the opposite sex, 
paying more attention to the necessity of home needs. 



96 


HERE’S POWER 



DEVOTION HIGHLY DEVELOPED 

This woman is attracted to one mate alone, whom 
she idealizes and worships, putting him on a pedestal 
and seeing him as a living vital god. She is loyal 
through adversity and disaster, and will protect and 
serve her mate, be he right or wrong. Her love is 
constant and lasting. She lives to make her husband 
happy. She is a “one man woman,” and the in¬ 
tensity of her devotion may bring about a self-im¬ 
posed slavery. She is always happiest when with 
her husband, and lives in a love-dream of beauty, ro¬ 
mance and perfection. 






HERE’S POWER 


97 



CARESSING HIGHLY DEVELOPED 

Every man to whom she takes a fancy is regarded 
by this woman as a possible lover. She has a mag¬ 
netic attraction which makes friends quickly, espe¬ 
cially among those of the opposite sex, but does not 
hesitate to drop them just as quickly when they are 
no longer of value. She loves popularity, and her 
widely distributed favors will cause confusion unless 
checked by the faculty of reason. She is very af¬ 
fectionate, craving ardent and demonstrative love, 
and because she is attracted in so many directions 
she vacillates in her choice of a life mate. 




98 


HERE’S POWER 




THE FACULTY OF INTEGRITY 

Integrity is the basis of loyalty, dependability, re¬ 
liability of conduct, honesty and intense devotion to 
duty and man made laws. It seeks the compromising 
measure of self and the actions of those around us. 
When this faculty is highly developed it stimulates 
strong desire in man to be just and honorable, up¬ 
right and fair according to the law. It means square¬ 
ness of conduct in the individual. It signifies balance 
in his actions. It makes man careful to avoid mis¬ 
takes, and if he makes them he wants to correct them. 
It is the law instinct in man. It tells other people 
what they can do and what they cannot do, legally, 
in other words is the legal regulator. This faculty 
acts as a criminal lawyer, rushing to the defense of 
other faculties in their doings, and trying to legalize 
their misconduct. He feels that when anything is 
legal it is right. He fears law. That is why he 
wants to legalize all the affairs of the other facul¬ 
ties, the bad actions as well as the good ones. If 
deficient, there is untruthfulness and lack of moral 
courage. 






HERE’S POWER 


99 



INTEGRITY HIGHLY DEVELOPED 

This man regulates his conduct according to the 
standards of justice, duty and law. He has a keen 
discrimination of right and wrong. He has a law- 
abiding exactitude. He gives people to understand 
what they can and cannot do, and what rules must 
be followed, to remain within the law. He instinc¬ 
tively senses the dividing line in any question. He 
is loyal to family, home and country. Judging by 
laws, he is untouched by beauty or human sympathy. 
He is a stern disciplinarian, and gives and demands 
strict punctuality in every obligation. 








100 


HERE’S POWER 



INTEGRITY DEFICIENT 

This man dreads to have his mental and physical 
capacity measured, or estimated. He is an indi¬ 
vidualist and an opportunist. Ordinarily he is not 
affected by considerations of right and wrong, but 
acts according to what he considers the best policy 
for himself. Liberty is for him a purely personal 
matter. He is likely to fail in obedience and de¬ 
pendability unless counteracted by the faculty of 
protection. He should subject himself to strict dis¬ 
cipline and develop lively consciousness of the rights 
of others. 



HERE’S POWER 


101 



THE FACULTY OF INDUSTRY 


The faculty of industry is service in action. It 
gives ability to serve, and to direct the labor of 
enterprises of every nature. It carries out under¬ 
takings to their completion. Industry is a human 
exertion employed for the creation of value. It is 
service for profit. When this faculty is highly de¬ 
veloped it makes the individual a leader in industrial 
life, capable of handling difficult and hazardous tasks 
with enthusiasm, rushing his work to completion just 
as quickly as possible. It gives one the ability to 
quickly determine the most desirable method of ac¬ 
tion, whether it be in performing a certain specific 
work or in industrial management. 

If this faculty be deficient the man will hesitate 
in attempting difficult tasks, and slow to risk. He 
will prefer to let others assume leadership and re¬ 
sponsibility. 






102 


HERE’S POWER 



INDUSTRY HIGHLY DEVELOPED 

This man is essentially a worker. He believes in 
getting things done, and done well. Efficiency is 
his motto. He is capable of executing plans as well 
as formulating them. His keenness of thought is 
fully backed up by personal skill. He is willing to 
earn what he gets, but he wants to get what he earns. 
He renders service for profit. He takes pleasure in 
his work, and has small patience with idlers, and 
parasites. He feels that man’s highest duty is to 
lead a useful and productive life. 






HERE’S POWER 


103 



INDUSTRY DEFICIENT 

The idea of actually working gives this young man 
a headache. His life is devoted to dances, parties, 
canivals and merry-making. Existence for him is 
one long joy ride. And when he sees a sign, “Help 
Wanted,” he detours. He shuns responsibility, and 
if necessity forces him to work for a livelihood he 
seeks a job that is easy and “genteel.” He has a 
great pride in his personal appearance but none in 
his work. He is not over-scrupulous as to the source 
of his income, as long as it comes easily without re¬ 
sponsibility or sustained effort. 





104 


HERE’S POWER 




THE FACULTY OF AMITY 

This faculty has the power to awaken friendship 
and love, and the ability to gain the attention of 
the opposite sex. It seeks to make others happy and 
thus renders the possessor agreeable, pleasing and 
well liked. It expresses sincerity and honesty, and 
gives the individual a natural tendency to be polite, 
seeking to make others happy by meeting their de¬ 
sires and needs. It tends to make the individual a 
true and trustworthy friend. With this faculty 
highly developed the possessor has a great power of 
attraction especially for the opposite sex, and he 
exercises kindness, generosity and hospitality toward 
all whom he comes in contact. 

If deficient the individual will express himself 
bluntly in manner and speech with little or no con¬ 
sideration for others and hence it is hard for him 
to make friends or be well liked. 

The lip having the fine chiseled appearance shows 
a higher development of amity than the smooth 
rounded one. 





HERE’S POWER 


105 



AMITY HIGHLY DEVELOPED 

Kindness predominates in the face of this woman, 
who seeks to please and understand others. Her 
charming disposition and manner creates in you the 
desire to be her friend. She strives for improvement, 
and will heighten the personalities of others as well 
as herself. Courtesy and hospitality are instinctive. 
Her urge for harmony quickly wins confidence. As 
a teacher she would have strong power, for she 
would easily win the affection of her pupils. Such 
a nature as this finds more true pleasure in giving 
than in receiving. 













106 


HERE’S POWER 



AMITY DEFICIENT 

Severity and sarcasm rule here. This woman is 
not especially interested in the welfare or the happi¬ 
ness of others. But she is very capable of protecting 
herself, financially and physically. She is self- 
centered and slow in making friends. She expresses 
her own opinions, regardless of how it affects others. 
She is undiplomatic. She gains her ends by force, 
not by love, and courtesy, unless she uses love as a 
mask. Deficient amity may result from hardship 
and reverses, which have caused a loss of faith in 
humanity. 




HERE’S POWER 


107 




THE FACULTY OF COMMUNION 

This faculty is the source of adaptability. It 
makes the possessor at home in any environment, in¬ 
terchanging thoughts, mingling with the public, and 
liking companionship. It makes him frank, generous, 
mirthful, capable of external expression and strongly 
imitative. When this faculty is highly developed the 
individual has marked ability as an entertainer. He 
has a knack of humorous expression, thus making 
others happy and cheerful. This faculty gives a 
power of imitation helping to make the individual 
fit for oratorical or dramatic work, through his ca¬ 
pacity for impersonation. It gives man a pleasant 
disposition and keen appreciation of humor. If this 
faculty be deficient the individual will lack adapta¬ 
bility, care little for social companionship or humor, 
and will have a taciturn disposition. 





108 


HERE’S POWER 



COMMUNION HIGHLY DEVELOPED 

Here is a high type of actor, in whom communion 
is beautifully developed. It gives him imitative 
power—the power to live and feel the character he 
portrays. He can call forth tears or laughter. He 
is extremely versatile, and because of his remark¬ 
able power of adjusting himself to any environment, 
makes many friends. This is the kind of man who 
can make himself at home anywhere. He has the 
ability to put others at their ease, through his agree¬ 
able, pleasant and amusing ways. He is keen in 
mirth, and association with him is enjoyable. 



HERE’S POWER 


109 



COMMUNION DEFICIENT 


When off his beaten track this man cannot adjust 
himself. He is at a loss among strangers. He is 
reticent socially. He lacks the power of adaptability. 
He has difficulty in making friends. The injunction, 
“When in Rome, live as the Romans do,” is for him 
an impossibility. Habits become fixed and difficult 
to break. He is low in verbal expression, and is usu¬ 
ally awkward in movements. He seldom is credited 
with a sense of humor. He should learn to meet 
others half-way, and to be less self-centered. 





110 


HERE’S POWER 



RADIATION 

Radiation embraces faith, love and hope. It gives 
stable faith and knowledge gained from facts and 
from things unseen as well. It urges soul salvation, 
radiates the good within us, creates harmony, makes 
affection enduring and intensifies our fidelity to our 
loved ones. It eases hardship and strife through the 
hope of some heaven somewhere as a reward for keep¬ 
ing up the spirit. When this faculty is highly de¬ 
veloped it makes the individual generous and full of 
the spirit of brotherly love. He will manifest rev¬ 
erence and respect for elderly people and for unpro¬ 
tected children. Radiation has the tendency to mag¬ 
nify the possible good in others and in everything. 
It will manifest benevolence and overlook deficiencies 
in others. It is religiously inclined thus placing con¬ 
fidence in worship. It expresses much love and 
wishes that all humanity would succeed and become 
happy. 

If deficient the man is selfish, unkind, not inter¬ 
ested in humanitarianism, and would make a poor 
religious example, not being loyal to religion or 
creed. 






HERE’S POWER 


111 



RADIATION HIGHLY DEVELOPED 

This man is altruistic and unselfish. He is hap¬ 
piest when he is helping others. He is devoted to 
his family and his friends. His every day applica¬ 
tion of his high ideals serves as a constant example 
to all about him. Others come to him for counsel 
and advice, comfort and consolation. He lives and 
advocates a life of service. He is a humanitarian, 
striving to establish a heaven on earth through obe¬ 
dience to divine laws. He seeks the good in others. 
He has strong faith in the future, and is interested 
in religion, metaphysics and philosophy. 





112 


HERE’S POWER 



RADIATION DEFICIENT 

Earthly interests occupy this man’s attention. He 
lives primarily for himself. Instead of radiating, 
he accumulates. His interest in others is not based 
on any thought of brotherly service, but on what 
personal benefit he can derive from the association. 
He believes that the world owes him a living. He 
seeks favors for himself but offers nothing in return. 
He likes bargains, and will take chances on extrava¬ 
gant offers. The one way to appeal to him is from 
the standpoint of profit, through which he may 
gratify earthly desires. 



HERE’S POWER 


113 





0 . 7.1 

MENTAL 

FIRMNESS 


0 . 7.1 

DETERMIN¬ 

ATION 



THE FACULTY OF STABILITY 

This faculty gives firmness of the mind, determina¬ 
tion of will and physical stability and continuity of 
action. It is a strong outstanding power and tends 
to give its possessor a rocklike resistance. When 
this faculty is highly developed the individual’s 
opinions are firm and set. He is unbending, with 
sufficient body strength to meet strong opposition. 
He is unyielding to ordinary pressure or influence. 
If this faculty is deficient the individual is irresolute. 
He is changeable in his opinions and lacks physical 
resistance. He should concentrate his actions to a 
smaller field and stick to one thing with persistence 
and enthusiasm, until he finishes. 





114 


HERE’S POWER 



STABILITY HIGHLY DEVELOPED 

This man is a leader, having strong control over 
himself and others. His self-mastery grows out of 
his strong resolution and determination and a ca¬ 
pacity for meeting unlimited opposition. He is re¬ 
liable, substantial and consistent, with firmness of 
character both mental and physical. He plans effi¬ 
ciently and sees every job through, no matter how r 
unpleasant, if he knows it is right. His determina¬ 
tion gives him endurance in spite of set-backs and re¬ 
verses. And he cannot easily be turned aside in his 
course. He adheres to his convictions. 






115 


HERE’S POWER 



STABILITY DEFICIENT 

Having low mental and physical resistance, this 
man is easily dominated by his environment. He is 
changeable and inconsistent, like a ship without a 
helmsman, tossed to and fro on the waves of circum¬ 
stance. Lacking firmness, he dislikes responsibility 
or being tied down to any one thing. If he fails to 
get results quickly he becomes discouraged and tries 
something else. He dreads the hardship and tedium 
of personal experience, and seeks to learn and suc¬ 
ceed by imitating the successful methods of others. 
He should develop concentration and persistence in 
thought and action. 





116 


HERE’S POWER 



THE FACULTY OF DIGNITY 
This faculty makes a man believe in himself. He 
appreciates his own value and has self confidence 
which enables him to stand alone. It makes him feel 
great and capable of assuming responsibility within 
his understanding. It has a natural instinct of self 
preservation. It loves life and has for its object the 
good of self. It stimulates the desire of loftiness 
and glory of self, seeking to lift the person above the 
ordinary and to place him on a pedestal. On ac¬ 
count of self-respect this faculty will prompt a man 
to a greater degree of honesty. It tends to con¬ 
servatism, and when the person is invested with 
power he will not hesitate to act as dictator, enforc¬ 
ing his opinions on others. If deficient he will un¬ 
derrate himself and not appreciate his true value. 









HERE’S POWER 


117 



DIGNITY HIGHLY DEVELOPED 

This man believes in himself. He has good poise 
and self-esteem. When invested with power he will 
exercise his authority, and act as dictator in impos¬ 
ing his ideas on others. He fully appreciates his own 
capacity. He feels that he can stand without sup¬ 
port. He is independent. His dignity is genuine, 
not merely assumed for effect. It impresses others 
with a confidence in his power. He stands as a center 
around which others revolve. He has excellent ex¬ 
ecutive and ruling power, and calmness in emergency. 






118 


HERE’S POWER 



DIGNITY DEFICIENT 

This man undervalues himself. He does not give 
due credit to his own capacities, character and power. 
He lacks pride. His greatest enemy is self-criticism. 
He is likely to hold himself back through lack of 
self-confidence. He lets others step ahead of him 
who are far less qualified than he. Realizing that 
there is so much yet to learn, he under-rates the 
knowledge that he has in comparison with other 
people. He should think better of himself and step 
forward to his rightful place in the world. 



HERE’S POWER 


119 



THE FACULTY OF LAUDATION 

Laudation desires to be seen, heard, and praised, 
and talked favorably about. It worships fashion, 
craves position, consults others, desires exaltation, 
develops artificiality and superficiality. 

Whereas Dignity feels great, Laudation wants to 
be great. It seeks the opinions, advices, admiration 
and recognition of others. It causes its possessor 
to consult others instead of himself, thus making 
him dependent. It is hungry for fame, craves to be 
put on a pedestal and worshiped, demands praise and 
wants to make good mental and physical impression 
on people, therefore it goes according to current 
custom and changes with the style. The desire to 
excel others in beauty, leads the possessor to become 
a fashion worshiper, who loves artificialities and 
decorations, and believes that fine clothes are an 
evidence of fine people. Such a person fears scandal 
and can be easily hurt by criticism. If deficient he 
will pay little attention to habits, customs and styles, 
and will be undemonstrative and indifferent to praise. 




120 


HERE’S POWER 



LAUDATION HIGHLY DEVELOPED 

The tendency to self-exhibition is strong in this 
young woman. She craves to be in the limelight. 
She wants to be liked and appreciated for her good 
qualities. She values too highly what others may 
think of her. She is greatly pleased when people ad¬ 
mire her, and keenly sensitive of criticism. Unlike 
the person with self-esteem, she allows others to set 
the measure of her value. She tends tow r ard vanity 
and ostentation in dress and manner of living. She 
feels that fine feathers make fine birds. She should 
develop self-esteem, 




HERE’S POWER 


121 



LAUDATION DEFICIENT 

Reserve, moderation and calmness rule this face. 
The young woman is indifferent to praise and de¬ 
spises artificialities. She does not look for applause 
for her accomplishments. She is careful, responsible 
and intelligent, but lacks sociability. She has a few 
exclusive friends. She should cultivate an apprecia¬ 
tion of praise from others when it is sincere, as well 
as an appreciation of good work on the part of 
others. She should realize that while appreciation 
means little to her, it is often a great incentive— 
even an inspiration—to others, 






122 


HERE'S POWER 


SALES POWER 

Everyone has something to sell. Every man is 
a salesman in some sense of the word, whether he be 
marketing commodities, skilled service or mental 
ideas, or whether he be selling his personality to his 
sweetheart, his family, his friends or his business as¬ 
sociates. As everyone is interested in selling, or dis¬ 
posing of what he has, so is everyone equally inter¬ 
ested in buying, or obtaining what he needs. His 
requirements and desires are many and varied, and 
he is naturally attracted most strongly to those 
things which give the best promise of satisfying his 
longings and meeting his needs. 

Successful salesmanship is, fundamentally, based 
on the ability to paint just the right kind of a pic¬ 
ture that will appeal to the buyer—a picture creat¬ 
ing such a powerful desire that the sale itself is prac¬ 
tically automatic. You do not need to urge a hungry 
man to eat when food is set before him. 

The world has long recognized that no two people 
are alike, and it is the element of human variation— 
individual peculiarities, so called—that keeps the 
average salesman guessing. “There is no account¬ 
ing for tastes” is a widely accepted adage, but it is 
false. Likes and dislikes can be accounted for, defi¬ 
nitely and scientifically. They are part and parcel 
of the individual character and they are written on 
every human face, where they may be read, not by 
guesswork but with scientific accuracy. 

The value of workable character analysis lies in 
the quick and dependable knowledge it affords as to 
what picture to paint, which button to push and 
what package to offer in order to attract favorable 
attention, arouse interest, awaken desire, inspire con¬ 
fidence and effect the sale. A man may offer the 



HERE’S POWER 


123 


finest goods in the world, but until the prospect is 
awakened to the necessary appreciation, the wares 
are commercially valueless. 

The key to the situation lies in a definite knowl¬ 
edge of the three great color vibrations of life—what 
they are, how they act, where they are found, and 
their relative values. Look into the face of the pros¬ 
pect and see whether the red, the green or the yellow 
vibration predominates. Then appeal to him ac¬ 
cordingly, with due regard to his relative develop¬ 
ment in the other vibrations. 

The characteristics of the three vibrations may be 
summarized respectively as follows: 

The “Red” Man (3, Vital-Commercial) 

Appeal to him through feelings, emotions, appe¬ 
tites and impressions. He is guided by impression 
rather than by reason. He judges you by your ap¬ 
pearance, your dignity, your look of prosperity and 
your reputation. He judges success by financial 
power and material results. He goes by appearances 
and hearsay. He bows his head to authorities and 
to celebrities. He believes in testimonials. He likes 
to deal with a big firm that has many branch offices 
and has been in business for many years. “Estab¬ 
lished 1812 ” commands his respect. He caters to 
public opinion and wants to stand as a shining ex¬ 
ample to others. When he feels that he has done well 
he wants to be very thoroughly appreciated. He 
accepts praise at face value. He welcomes any 
proposition that will enhance his dignity and en¬ 
hance his reputation. He enjoys ceremony and dis¬ 
play. Mystery fires his imagination. He is ex¬ 
tremely sensitive to criticism, and it is hard for him 
to admit his faults. In suggesting any changes or 
improvements in his business great tact must be exer- 




124 


HERE’S POWER 


cised to avoid inferring that he is inefficient. He 
dislikes people who try to reform him, change his 
mode of life or interfere with his personal liberty. 
He loves comfort, funny stories, sociability and good 
nature. He enjoys eating and entertainment—the 
material “good things of life.” In commerce he 
judges by appearance, quantity, size, weight, price 
and testimonials. He is interested in big profits, in¬ 
side offers, special discounts, premiums and “exclu¬ 
sive models.” He likes to take his time, so do not 
hurry him. But his leisurely congeniality is not al¬ 
ways a sign that he means business. When he does 
give you his order, it is wise to get it in writing, for 
he is subject to change of mind, or he may forget 
the details of a contract. 

The “Green” Man (2, Will-Domestic ) 

The green vibration responds to an appeal that is 
practically the reverse of the one above described. 
The green man is guided by reason rather than by 
impression. He wants demonstration, not talk. He 
is on the defensive, seeking always to protect him¬ 
self, so he wants facts. He is a brass-tacks cus¬ 
tomer. His time is money. He judges you by your 
efficiency, not by your appearance. He expects you 
to get to the point quickly and then get out. He 
hates “fancy” salesmanship. If he wants to buy, he 
buys. If he does not want to buy, he cannot be sold. 
He seeks not adulation but power. He does not go 
out of his way to cause people to like him. He seeks 
efficiency and the things that will enable him to in¬ 
crease production. He wants time-savers, increased 
durability and greater practicality — things that 
have resistance and are substantial. Talk to him 
concisely and definitely. Do not exaggerate, for he 
is looking for flaws and will generally find them. He 



HERE’S POWER 


125 


is suspicious of praise and resents undue familiarity. 
He wants value. Experience has taught him to be¬ 
ware of something-for-nothing propositions. He 
must be shown. He dislikes sham and empty display. 
He suspects omateness of hiding something wrong 
underneath. Though he is looking for flaws, he will 
recognize real superiority in the article when called 
to his notice, especially when it makes for safety, 
efficiency, practicability and durability—in other 
words, real value. He cares nothing for testimonials. 
He must decide for himself. He appreciates fair 
treatment. He is usually a hard man to sell, but a 
good man when sold. Be sure your goods come up 
to representations and that they are delivered on 
time. If you make a mistake, do not offer an alibi. 
He admires the man who will take the blame on his 
own shoulders. Be straightforward, and never waste 
time, either his or your own. Once you have proven 
yourself and your goods to be trustworthy, he will 
stick to you. 

The “Yellow” Man (1, Mental-Evolution) 
Appeal to the yellow man along the lines of edu¬ 
cation, progress and beauty. He looks to the fu¬ 
ture and seeks improvement and innovation. He ap¬ 
preciates artistic, beautiful, aesthetic, spiritual and 
intellectual values. His urge for progress makes 
perfection his goal, and he is in the market for any¬ 
thing that will help bring him nearer to that goal, 
with little regard for price. He is interested in new 
ideas whenever they are worth while. He is a self¬ 
educator and investigator, and every new theory in¬ 
terests him. He cares more for wisdom than for 
money or power. While the green man looks for 
the wrong in things, the yellow T man looks for the 
good. He welcomes acquaintance wflth anyone from 





126 


HERE’S POWER 


whom he can learn something. He appreciates re¬ 
finement and education, and is repelled by coarseness 
and 'vulgarity. When talking to him you can cover 
the ground with fair rapidity, for his mind will keep 
pace with yours. His versatility and keen imagina¬ 
tion enable him to see a thing from many angles. The 
more light you can throw on the subject, the better. 

THE KEYNOTES 

Summing up each of the above types, the salesman 
may catalogue them as follows: 

The “Red” Man —Impressions and comfort. 

The “Green” Man —Protection and power. 

Thf “Yellow” Man —Progress and wisdom. 


t 




HERE’S POWER 


127 


IN CONCLUSION 

In every human being there exists a large amount 
of unused power—a reserve fund of energy capable 
of carrying on a wonderful work that few people 
realize. The average man has little knowledge of his 
potential capacity which if properly handled would 
make of him a power seemingly godlike. Occasion¬ 
ally in an emergency man awakens to his great value 
and accomplishes things almost superhuman. It is 
usually a strenuous necessity that has brought forth 
our greatest characters, and shown themselves and 
the world around them their better selves. Most 
people use their lesser selves when they should be 
using the best within them. 

We interpret man as a vibratory being. Resident 
within him is a great psychic force, or power of emo¬ 
tions working in unison with his will. It is this in¬ 
visible power behind the visible man that particularly 
interests us. It is the great power of unlimited re¬ 
serve that w r e are trying to understand and control, 
a great ocean of possibility and power ready to be 
utilized. 

Down through the trail of ancestors the great urge 
from within has been trying to bring man nearer 
the understanding of his great possibilities. The 
great power of accumulated wisdom of many ages 
has been transmitted down to us as instincts, and 
we recognize them as such. Three great primary 
instincts seek to grow and develop, namely, Love, 
Power and Wisdom. We have no more chance in 
suppressing these instincts and surviving than in try¬ 
ing to stop the sun from shining. Failure comes to 
us when we do not develop and conform to the nat¬ 
ural instincts. 




128 


HERE’S POWER 


All of us are individuals, each has a place in life 
to allow the natural instincts to develop. Where one 
individual would thrive another would perish. No 
one can carry forth your part of life as you your¬ 
self can carry it. If you are not what you should 
be it is because there is latent power not awakened. 

The Metaphor System interprets the great power 
within man by means of Colors, Numbers and Lan¬ 
guages and their expression in material life. Man 
is given an understanding of who he is, his awakened 
and his dormant powers. He sees life from a tan¬ 
gible, practical, workable standpoint. Facts are laid 
before him that he can grasp and utilize. He sees 
the building of subconscious habits through the com¬ 
bining of faculties. He is able to read them as they 
express themselves in the contour of the face. For 
the man or woman striving for independence, for 
the best life offers, The Metaphor System, as taught 
in the personal classes and by correspondence by the 
Metaphor System College, forms one of the most 
powerful mental machines of modem time. 

Associated with the Metaphor System College is 
the service department for helping people to find 
themselves, through vocational guidance and special 
analysis work necessary in solving personal problems. 
Also a department for educational and industrial 
counsel. Special work is taken care of, not only by 
personal interview but also by correspondence 
through the analysis of photos and knowledge of 
problems. 

All communications and inquiries should be ad¬ 
dressed to the Metaphor System College, 1014 S. 
Michigan Ave., Chicago, 








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